MaxSystem Home Services Agency

Dunright Heating & Air Conditioning was generating about $30k per month in the Riverside and San Bernardino areas when they joined our Max System marketing plan. With our support, they began booking 15 additional install appointments the following month, and now Dunright generates upwards of $400K per month from Max System leads. This rapid growth allowed them to triple their fleet. With their expanded capacity, Dunright wanted to solidify their online presence by developing a website optimized for both SEO and mobile visits.

The Challenge

Dunright Heating & Air Conditioning was ready to grow but struggled to find a reliable source of leads. They tried various marketing agencies and platforms like Thumbtack, Angie’s List, and HomeBuddy, but the results were inconsistent and often led to dead ends. By using Max System’s comprehensive marketing plan—including lead qualification and appointment setting—Dunright can now focus on running their business instead of chasing unqualified leads, creating a clear path to sustainable growth.
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The Process

Initial Ad Campaigns
Max Systems began by allocating a modest $50 per day in ad spend to gauge Dunright Heating & Air Conditioning’s market response and refine targeting strategies.

Scaling Ad Budgets
After seeing positive returns from the initial campaign, Max Systems tripled the ad budget to capture a larger market share and drive consistent lead flow.

Commercial Project Support
As Dunright scaled, Max Systems assisted with pulling permits and submitting bids for commercial jobs, ensuring a smooth transition into larger, more complex projects.

Enhanced Online Presence
To sustain growth, Max Systems set up Google Local Services Ads, optimized Dunright’s Google Business Profile (formerly GMB), and implemented SEO best practices to boost visibility and credibility in local search results.

Outcome
With these combined efforts, Dunright now generates nearly $400K per month—an impressive 13x increase from its original revenue.

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Finding the Edge

Finding the edge in today's competitive marketplace involves identifying unique strengths and leveraging them to differentiate your business from others. For companies like Pacific Coast Comfort, this means not just having a functional website but one that resonates with local customers and reflects the brand’s identity

1. Emphasizing Local Expertise: Utilizing geo-tagging effectively can significantly enhance local visibility. By showcasing specific services tailored to their community, businesses can create a stronger connection with potential clients.

2. Data-Driven Decision Making: Analyzing customer behavior and feedback allows businesses to adapt their offerings to better meet market demands. This kind of responsive strategy can set a company apart from competitors who may not prioritize customer insights.

3. Innovative Marketing Strategies: Embracing new technologies and marketing trends, such as personalized content and targeted advertising, helps businesses stay ahead. For example, incorporating local SEO tactics can improve search rankings and drive more relevant traffic.

Max Systems can help businesses like Pacific Coast Comfort find their edge by implementing these strategies, ensuring they not only meet but exceed customer expectations. This approach not only enhances customer engagement but also fosters long-term loyalty and growth.

For more insights into finding competitive advantages, consider exploring resources that focus on marketing strategies and local business development.

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The Result

Dunright Heating & Air Conditioning saw a near 13x increase in their monthly revenues.

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Results of the Project

Increased Online Visibility: After the launch of the new website, Pacific Coast Comfort experienced a marked improvement in search engine rankings. The incorporation of geo-tagged images and location-specific content played a crucial role in attracting local traffic, allowing potential customers to find their services more easily.
Enhanced Customer Engagement: The user-friendly design and targeted content led to longer visit durations on the site, as users found relevant information about services in their area. This engagement translated to higher conversion rates, with more visitors reaching out for quotes and consultations.
Growth in Leads and Conversions: Following the SEO implementation, Pacific Coast Comfort reported a significant increase in lead generation. The strategic use of keywords tailored to the local market helped them attract qualified leads actively searching for home comfort solutions.

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SEO Implementation

Max Systems executed a robust SEO strategy that included:

Keyword Optimization: They conducted thorough keyword research to identify terms that potential customers were using to search for services. By optimizing website content around these keywords, Dunright improved its chances of ranking higher in search results.
Local SEO Techniques: Implementing local SEO best practices, including optimizing Google My Business listings and encouraging customer reviews, further enhanced visibility in local search results. This was critical for a business targeting customers within specific geographic areas.
Content Creation: Regularly updated, high-quality content that addressed common customer queries and showcased local expertise established Pacific Coast Comfort as an authority in their field. This not only boosted SEO performance but also built trust with potential customers.‍
Multiple Pages for a "catch-all" on all possible keyword combinations: Created several pages utilizing H1 header tags appropriately to catch every possible keyword combination for local service searches.

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Overall, the collaboration between Max Systems and Dunright Heating & Air Conditioning resulted in a revitalized online presence that not only met but exceeded business objectives, ultimately driving growth and profitability for the company.

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